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Product Management Track: Ride the new waves

Never has the Product Management changed so much so fast like in last 12 months due to AI. Make sure you'll be on top of this revolution by learning from leaders and peers what is working. 

 

Product Management 2026 Hero

Confirmed speakers and workshops

Alex Dziewulska

Alex Dziewulska

Product Expert, CEO @ House of Product

Alex will hold a full-day workshop on Lean Inception - pragmatic product discovery 

Mihaela Draghici

Mihaela Draghici

Product Leader & Ambassador @ UXDX

Mihaela will hold a half-day workshop on Language Mapping: Help Cross-Functional Teams Speak the Same Language

Jessica Krzikawski

Jessica Krzikawski

UX Designer @ Otto

Jessica will hold an interactive session on AI in UX: Are we just building faster Feature Factories?

Zrinka Dedić

Zrinka Dedić

Senior Product Manager @ Locastic

Zrinka will hold a half-day workshop on AI tools that actually save time

Marija Milošević

Marija Milošević

Product & Growth Advisor @ Buildthat.tech & Ambassador @ Lovable

TBD

Timetable

Wednesday, July 1st

20:00 - 21:00

Welcome drink

at the pool terrace of Hotel Ambasador

Thursday, July 2nd

8:30 - 10:00

Registration & coffee

9:45 - 10:00The shortest opening keynote ever
10:00 - 11:15

Lean Inception - pragmatic product discovery 

WORKSHOP by Alex Dziewulska

11:15 - 11:45Coffee break
11:45 - 13:00

Lean Inception - pragmatic product discovery 

WORKSHOP by Alex Dziewulska

13:00 - 14:15

Lunch 

at Hotel Ambasador restaurant

14:15 - 15:30

Lean Inception - pragmatic product discovery 

WORKSHOP by Alex Dziewulska

15:30 - 16:00Coffee break
16:00 - 17:15

Lean Inception - pragmatic product discovery 

WORKSHOP by Alex Dziewulska

19:30 - 21:30

Wine & pasta hangout

at Garden Grill "Hortenzija"

Friday, July 3rd

9:00 - 10:00

Coffee hangout

10:00 - 11:15

Language Mapping: Help Cross-Functional Teams Speak the Same Language

WORKSHOP by Mihaela Draghici

11:15 - 11:45Coffee break
11:45 - 13:00

Language Mapping: Help Cross-Functional Teams Speak the Same Language

WORKSHOP by Mihaela Draghici

13:00 - 14:15

Lunch 

at Hotel Ambasador restaurant

14:15 - 15:30

AI in UX: Are we just building faster Feature Factories?

WORKSHOP by Jessica Krzikawski

15:30 - 16:00Coffee break
16:00 - 17:15

AI in UX: Are we just building faster Feature Factories?

WORKSHOP by Jessica Krzikawski

19:30 - 21:30

Beer & BBQ hangout

at Garden Grill "Hortenzija"

Saturday, July 4th

9:00 - 10:00

Coffee hangout

10:00 - 11:15

The PM stack is changing: AI tools that actually save time

WORKSHOP by Zrinka Dedić

11:15 - 11:45Coffee break
11:45 - 13:00

The PM stack is changing: AI tools that actually save time

WORKSHOP by Zrinka Dedić

13:00 - 14:15

Lunch 

at Hotel Ambasador restaurant

14:15 - 15:30

Vibe Coding in the Wild

TALK by Marija Milošević

15:30 - 16:00Coffee break
16:00 - 17:15KEYNOTE & CLOSING - TBD
19:30 - 23:30

Dinner & final party

at Yacht Club

Who is this track for

This track is designed for Product Managers and Product Owners, but also for other digital profesionals like CMOs, CIOs, CTOs, CDOs, project and account managers, business analysts, etc. 

With AI speeding up coding and other processes in building products, product management skill are becoming crucial for many more roles.

What should you expect

This track focuses on best practices for enhancing digital product skills across the organisation, enabling businesses to adapt, innovate, and achieve sustained success. You can expect to hear various case studies and experiences from your peers, thought leaders, business analysts and other industry experts. 

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