Talk
Duration: 35min
3 Key Findings from Testing the World's Leading Checkout Flows
Rinaldo Ugrina
Description
Baymard's large-scale checkout usability research found that the average checkout contains 11.2 form fields. Yet the same checkout usability testing also reveals that most sites can achieve a 20–60% reduction in the number of form fields displayed by default. In this presentation, Rinaldo will share three key findings from testing the world's leading checkout flows and show you how it can be optimized to decrease checkout abandonment.
Speaker
Rinaldo Ugrina
UX & Product Strategist @ Baymard Institute
Rinaldo Ugrina is a UX expert at Baymard Institute, where he has helped some of the world's leading e-commerce companies, such as Nike, Etsy, and Amazon, improve their website UX. He is an expert on Baymard Institute’s more than 200,000 hours of large-scale User Experience testing