Digital Change Track: Take your business to the next level
Tailored for enterprises aiming to fast-track digital transformation and maintain a competitive edge in today’s technology-driven landscape.
Who is this track for
This track is designed for C-level leaders (CMOs, CIOs, CTOs, CDOs, marketing managers, digital team managers…) seeking innovative and tested digital solutions to enhance business performance and elevate their digital presence. If driving progress and achieving growth are your goals, this is the place to begin.
What should you expect
This track focuses on best practices for enhancing digital capabilities across the organisation, enabling businesses to adapt, innovate, and achieve sustained success in the digital era. You can expect to hear various case studies and experiences from your peers, thought leaders, business analysts and other industry experts.
On Saturday, this track merges with the Founders track for dynamic discussions on digital transformation, the impact of AI, and strategies for managing successful projects in today’s digital landscape.
Speakers
Tim Walters
Founder @ Zero Theory
Marketer, analyst, advisor, and keynote speaker with 25 years of experience in WCM, CXM, data privacy, and trust. Formerly with Forrester Research and New York University.
Tihana Ana Reljić
Partner & attorney-at-law @ REZIME
Attorney-at-Law & partner at REZIME (Law firm Reljić, Zelić, Židanić and Mar LLC). Professionally and privately curious about developments and trends in the IT sector, especially how they affect businesses and intellectual property - constantly thinking, writing or speaking about it.
Felix Laate
CDO @ Norwegian Energy Partners
Felix Laate has a wealth of experience in the digitalization field, having held a range of positions in both the public and private sectors. As a software developer, software architect, CTO, CDO and CEO, Felix has a diverse background in digitalization, with skills ranging from design and strategy to commercialization.
Johanna Halfmann
Software Product Design @ CoreMedia
Product Designer at CMS vendor CoreMedia in Hamburg, with a healthy appetite for asking necessary questions, looking at the big picture and occasionally seeing light in the darkness.
Marin Niehues
Founder & Executive Consultant
Marin Niehues is an expert in organizational development and general management, with a career that began at just 20 when he founded his first start-up. Marin collaborates with clients worldwide to enhance business processes, foster growth, and drive sustainable success
James Royal-Lawson
Senior digital adviser & founder @ Beantin
James Royal-Lawson is a senior digital adviser, designer, digital analyst, economist, and co-host of UX Podcast, driven by an endless curiosity. He has been creating, managing, measuring, and experimenting with digital experiences since first going online as a teenager in the 1980s—and professionally since the late 1990s.
Noz Urbina
Founder @ Urbina Consulting
Globally recognized omnichannel content strategist. Pioneer in experience mapping and adaptive content design for personalized, contextually relevant content for omnichannel experiences. Author of the book “Content Strategy: Connecting the dots between business, brand, and benefits”.
Maja Hodalj
Global Digital Operations @ JGL
Maja is a digital strategist and agile coach with a background in journalism and a deep love for human-centered work. Currently working as Global Digital Operations & Growth Manager at JGL, she leads digital projects across international markets, supports local teams in building meaningful customer journeys.
Sven Al Hamad
Co-founder & CEO @ Webiny
Worked with the largest media and ecommerce customers in Europe as their trusted advisor on the topics of web performance and architecture. Proven track record of successful delivery of several multi-million dollar projects for large enterprises. An experienced entrepreneur acted as a CTO in 4 different startups.
Tobi Stadelmaier
VP Engineering @ CoreMedia
VP Engineering at CoreMedia GmbH, heading the core product development of a CMS platform that is not legacy, but just successful enough to be around for more than 25 years. Statistics, Machine Learning and AI geek.
Secure the Early Bird price now!
Timetable
Wednesday, July 2nd
| 19:30 - 20:30 | Welcome drink at the pool terrace of Hotel Ambasador |
Thursday, July 3rd
| 9:00 - 10:00 | Registration & coffee |
| 9:50 - 10:00 | The shortest opening keynote ever at the pool terrace of Hotel Ambasador |
| 10:00 - 10:40 | TALK Content authors on the verge of a nervous breakdown
Tobi Stadelmaier, VP Engineering @ CoreMedia
|
| 10:40 - 11:00 | Coffee break |
| 11:00 - 11:40 | TALK Existentialism & AI regulation
Tihana Ana Reljić, Partner & attorney-at-law @ REZIME
|
| 11:40 - 12:20 | TALK by Andreja Ivec @ Liferay |
| 12:20 - 13:40 | Lunch at Hotel Ambasador restaurant |
| 13:40 - 15:00 | TALK Why most are missing out on the composability benefits and how to reap them
Sven Al Hamad, Co-founder & CEO @ Webiny
|
| 15:00 - 15:20 | Coffee break |
| 15:20 - 16:20 | TALK to be announced |
| 16:20 - 16:40 | Coffee break |
| 16:40 - 17:40 | TALK to be announced |
| 19:30 - 21:30 | Beer & BBQ hangout at Garden Grill "Hortenzija" |
Friday, July 4th
| 9:00 - 10:00 | Coffee hangout |
| 10:00 - 10:40 | TALK to be announced |
| 10:40 - 11:00 | Coffee break |
| 11:00 - 11:40 | TALK Getting the Best from Your Agency: How Clear Communication Drives Better Results
Maja Hodalj, Global Digital Operations @ JGL
|
| 11:40 - 12:20 | TALK Navigating Digital Transformation
Felix Laate, CDO @ Norwegian Energy Partners
|
| 12:20 - 13:40 | Lunch at Hotel Ambasador restaurant |
| 13:40 - 15:00 | WORKSHOP Mapping analytics to business metrics
Noz Urbina, Founder @ Urbina Consulting
|
| 15:00 - 15:20 | Coffee break |
| 15:20 - 16:20 | TALK Master your organisational AI implementation
Marin Niehues, Founder & Executive Consultant
|
| 16:20 - 16:40 | Coffee break |
| 16:40 - 17:40 | TALK The Product Confidence Trap
Stuart Munton, Chief for Group Operations and Technology @ AND Digital
|
| 19:30 - 21:30 | Wine & pasta hangout at Garden Grill "Hortenzija" |
Saturday, July 5th
| 9:00 - 10:00 | Coffee hangout |
| 10:00 - 10:40 | TALK Defending against future cyber threats
Christoph Schacher, CISO @ Wienerberger
|
| 10:40 - 11:00 | Coffee break |
| 11:00 - 11:40 | TALK The hidden curves of the Gartner hype cycle
James Royal-Lawson, Senior digital adviser & founder @ Beantin
|
| 11:40 - 12:20 | TALK Mind the Gap: Do you design to get the product sold or to provide a useful tool?
Johanna Halfmann, Software Product Design @ CoreMedia
|
| 12:20 - 13:40 | Lunch at Hotel Ambasador restaurant |
| 13:40 - 15:00 | TALKS to be announced |
| 15:00 - 15:20 | Coffee break |
| 15:20 - 16:20 | TALK Marketing in the next decade
Noz Urbina, Founder @ Urbina Consulting
|
| 16:20 - 16:40 | Coffee break |
| 17:00 - 17:40 | KEYNOTE Trust Is Killing Customer Experience
Tim Walters, Founder @ Zero Theory
|
| 17:40 - 18:00 | Closing session |
| 19:30 - 23:30 | Dinner & final party |