Founders track on Web Summer Camp 2025

Over three days, attendees will involve in workshops and talks on various business topics: growth strategy, financial management and profitability, sales and business development, organizational development etc. Each session is curated to address real-world challenges faced by agency leaders, providing actionable insights and meaningful networking opportunities.

Thursday and Friday - in-depth workshops

We start the track with two days of workshops, digging deep into the nit-bits of running a successful company.

The Three Immutable Forces of Profitability by Marcel Petitpas, CEO & Co-Founder of Parakeeto

This workshop will focus on measuring and improving profitability by exploring the fundamentals of financial health in service-based businesses. Attendees will discover the key forces driving profitability and how to effectively measure and improve these forces. Marcel provides practical benchmarks and real-world examples to help agency leaders manage profitability without compromising team or quality.

How to Position Your Agency as the Number One Choice in Your Market, by Robert Craven, Director at Grow Your Digital Agency

Robert will guide participants through strategic positioning to differentiate their agency clearly and compellingly in a crowded market. This interactive session covers defining and communicating unique value propositions, attracting ideal clients, and establishing a premium brand. Attendees will leave with practical tools to ensure their agency scales smartly and becomes the obvious choice for potential clients.

Actionable tips for expanding internationally by Ivan Vukičević and Nikola Tavić, Co-founders of Impulsima

This workshop offers practical, real-world insights into international business development, drawing from direct experience in outbound sales. Ivan and Nikola will cover how to effectively test product-market fit abroad, focus strategically on select markets, and define meaningful business development KPIs. Designed as a conversational exchange, the session equips attendees with immediate, actionable strategies to pursue international growth.

Building and Growing People First, interview with Sanja Karan, Head of People and Culture at Ars Futura

In the interview, Sanja will comment on modern hiring practices, leadership development, the challenges of remote work, and the ever-changing expectations of tech professionals. She’ll touch upon how HR can adapt to industry trends (for example, AI’s impact on recruitment), give advice on how to best support employee well-being, and talk about building strong hybrid teams.

Scaling Leadership by Building a Management Layer That Works by Petra Grundler Glavica, HR Consultant at Strive

Petra’s practical workshop addresses the critical challenge of developing strong leadership layer within growing agencies. Participants will learn to identify, nurture, and empower internal talent effectively. Through exploring case studies and applying provided frameworks, attendees will leave with tools to establish a robust, scalable leadership structure in their organizations.

From Projects to Products: Unlocking the Power of Value Stream Mapping by Bart Versteegen, Senior Product Consultant at Scrum.org

Bart introduces Value Stream Mapping as an essential tool for transitioning from fragmented project management to integrated, continuous product development with clear goals and priorities. Attendees will learn to visualize their organization's entire value delivery process, identify inefficiencies, and implement improvements. This workshop provides practical steps toward building sustainable competitive advantage through a product-oriented approach.

Saturday presentations

On the final day, the Founders track merges with the Digital Change track for dynamic discussions on digital transformation, the impact of AI, and strategies for managing successful projects in today’s digital landscape.

Topics we'll touch include:

Defending against future cyber threats, Christoph Schacher, CISO at Wienerberger

The hidden curves of the Gartner hype cycle, James Royal-Lawson, Senior digital adviser & founder at Beantin

Mind the Gap: Do you design to get the product sold or to provide a useful tool?, Johanna Halfmann, Software Product Design at CoreMedia

Marketing in the next decade, Noz Urbina, Founder at Urbina Consulting

404: Trust Not Found - How to Debug Your Customer Experience, closing keynote by Tim Walters, Founder at Zero Theory

Join us in July

Whether you're seeking inspiration, practical solutions, or peer support, the Founders Track at Web Summer Camp offers real value:

• Gain insights from industry veterans who've successfully tackled growth and scaling challenges.
• Exchange ideas and strategies with fellow founders facing similar business hurdles.
• Leave with actionable plans and renewed motivation to propel your agency forward.

Explore the full Founders Track 2025 program and reserve your spot in Opatija!