Talk
Duration: 35min
Case Study: From Digital Wallet to a European Fintech Brand
Lea Baričić Bićanić
Description
Aircash is an established European fintech platform with over 1.5 million users and a presence across numerous European markets. In this case study, we'll show what it takes to lead a complex project of building a new brand strategy, web redesign, and digital channel transformation — when the goal isn't just a nicer design, but support for international growth, clearer positioning, and greater business value.
Key topics:
- Why the old brand strategy started limiting growth
- How to align business, product, marketing, and management
- Making data-driven decisions
- Keeping stakeholders in the loop
- Migration without losing users
- Results after launch
Speaker
Lea Baričić Bićanić
Head of PR @ Aircash
Lea Baričić is a communications professional at Aircash, Croatia’s leading fintech company. She specializes in public relations, media communications, and brand development, supporting Aircash’s growth and market presence across Europe.