Talk
Duration: 35min
Can We, or Should We?
Alejandra Chevey
Description
The bottleneck is shifting. The hard question is no longer only "Can we build this?" It is "Should we?"
This talk looks at what happens when execution stops being the main constraint, and why direction and good decision-making become the real advantage.
I will draw from my experience building privacy-focused products, where working within strong principles means deliberately choosing not to ship everything technology makes possible. These constraints force a sharper kind of decision-making that many leaders can learn from.
Speaker
Alejandra Chevey
Senior Product Designer, Privacy & Digital Resilience @ Proton
Alejandra is a senior product designer at Proton, where she builds privacy first experiences across communication, AI, and Bitcoin self custody. A systems thinker, she connects strategy with execution and helps teams turn ambiguity into clarity. She has led design across Proton Wallet, Proton Meet, Proton Pass, and the next generation of Proton Mail mobile apps