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Workshop Duration: 2h 30min

AI Growth Design: Designing the first five minute

Micaela Dixon
Description

A hands-on workshop where participants take an AI feature and redesign its activation flow. They'll map the first-use journey, identify where trust breaks or confusion sets in, and redesign key moments using frameworks from real agentic products. The session is entirely practical: after a short framework intro, participants work in pairs to audit, sketch, and redesign a real activation flow. 
They leave with a redesigned first-run experience ready to test.

Speaker
Micaela Dixon

Micaela Dixon

Sr. Product Designer, AI & Growth @ Picsart
Micaela Dixon is a Senior Product Designer for AI & Growth at Picsart. As an AI Product Designer, Micaela is skilled in navigating challenges like data collection, model training and ensuring transparency in user interactions through UX. Advocating for ethical AI design, she has a focus on building inclusive technology that brings positive societal impact.

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