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Workshop Duration: 3h

Workshop Studio - product discovery accelerator

Aleksandra Dziewulska
Description

An intensive, hands-on workshop designed to mirror the complete product discovery process from problem identification to concept prototyping. Participants experience the full journey of understanding user needs, framing challenges, and developing innovative solutions through proven facilitation methods.

Workshop Flow

The session begins with rapid research to quickly gather insights and identify key user pain points. Participants then engage in rapid persona creation to develop concrete user profiles that ground all subsequent work in real human needs.
Using the 1-2-4-All method, teams progressively build ideas from individual reflection to pair discussions, small group refinement, and full group synthesis. This ensures every voice is heard while maintaining momentum and focus.
3-6-5 ideation sessions generate diverse solutions rapidly, with participants creating multiple concepts in structured timeboxes that prevent overthinking and encourage creative flow.
SCAMPER techniques help teams systematically explore and enhance their concepts by substituting, combining, adapting, modifying, and reimagining elements to push beyond obvious solutions.
The workshop culminates in building concept prototypes that make ideas tangible and testable, giving participants concrete deliverables and experience with rapid iteration.

Key Outcomes

  • Experience the complete product discovery cycle in compressed time
  • Master proven facilitation techniques for team innovation
  • Develop user-centered thinking and rapid prototyping skills
  • Create actionable concepts ready for further development

Required

  • No prior product management or design experience necessary - workshop is designed for all skill levels
  • Willingness to participate actively in group exercises and discussions
  • Comfort with hands-on, collaborative activities

Recommended

  • Basic familiarity with design thinking concepts (helpful but not essential)
  • Experience working in team environments
  • Open mindset toward rapid iteration and experimentation
  • Readiness to move quickly between exercises with minimal downtime
Speaker
Aleksandra Dziewulska

Aleksandra Dziewulska

Product Expert, CEO @ House of Product
Alex Dziewulska is a product expert with over 20+ years of experience in design, research, and strategy. As founder of House of Product, Poland's first product studio, she provides consulting in research, design, product management, and strategy. She serves as president of Destare Foundation, teaches product management at SWPS University, and mentors professionals at various career stages

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