From Projects to Products: Unlocking the Power of Value Stream Mapping

Imagine finding an ancient treasure map. You can only discover the treasure if you understand the clues on the map. But what if the map must be completed or filled with unclear paths? This is how many organizations operate: without insight into their entire value stream, they get lost in projects with no clear end goal.

Many organizations work project-based, unaware of how their efforts genuinely deliver value. Value Stream Mapping provides a “treasure map” to more efficient processes and a product-focused approach.

When working project-based, the focus is on temporary deliverables rather than continuous value creation. This leads to:

• A lack of ownership.
• Fragmented teams working in silos.
• Inefficient hand-offs and waste in processes.

How can we map and optimize the entire value chain to enable continuous value delivery to our customers?

Key takeaways

1. How to design a value stream using Value Stream Mapping.
2. How this activity helps you transition from project management to product management.
3. Why does this approach lead to a sustainable competitive advantage, and how can it be practically implemented in your organization?