TALK
Duration: 40 min
Zero-Click Internet
Dino Oreski
Description
We are witnessing a new era of the internet — one where users increasingly receive information without ever visiting a website. This lecture aims to analyze the key shifts reshaping digital user behavior and what they mean for search, information consumption, and online business, structured into three core segments:
- The Role of Artificial Intelligence in Search
From Google’s AI Overviews to Microsoft Bing’s Copilot, new AI-powered tools are transforming how users access information. SEO isn’t dead — but it is being fundamentally redefined. - Social Media as the Primary Source of Information
Platforms like YouTube, TikTok, Instagram, and Reddit are increasingly replacing traditional search engines. This “closed web” environment keeps users inside platforms, consuming information without ever leaving them. - The Business Impact of Zero-Click Behavior
What does this trend mean for SEO, content strategy, conversion rates, and the customer journey? How should companies adapt their business models, marketing efforts, and communication tactics?
We are already seeing a decline in website traffic — but also a rise in conversion rates. The session will include real-world examples, up-to-date statistics, and strategic recommendations for navigating a digital landscape where a simple click has become a luxury.
Speaker
Dino Oreski
Digital Marketing Consultant @ Upping Zone
Dino Oreški is a digital marketing and e-business consultant with experience across eCommerce, tourism, media, telco and IT industries. He began his career in 2005 by helping transition product catalogs to online shop and has since led digital teams, managed large-scale webshop projects, and run performance-driven campaigns in international markets.