Marketing in the next decade

Many feel it's unwise to make predictions in times of rapid change. So let's be unwise! Drawing on 25 years of experience at the bleeding edge of marketing and content solutions, Noz Urbina will share his vision for how marketing will evolve over the next decade.

This session will explore how emerging technologies will stabilize and mainstream, alongside methodologies and technologies currently used by only the world's most advanced brands. These insights come from direct experience across pharma, retail, high tech, publishing, and more.

Current niche approaches like omnichannel strategies, structured/semantic platforms, and specialized AI applications will break out to reach early and late-majority brands. He'll examine the evolution of operating models to incorporate Unified CMS, knowledge graphs, and journey-based metrics, along with frameworks for building hybrid, cross-functional human/AI teams.

This session cuts through the hype to provide actionable insights into what you can do today to be ready for tomorrow.