Lessons from growing 50 software houses internationally

In 2025, the most successful agencies aren’t casting wide nets — they’re positioning with precision. In this actionable talk, we’ll walk through the essential steps to reposition your agency, niche down effectively, and define a crystal-clear Ideal Customer Profile (ICP). You'll learn how to leverage strategic lead magnets that actually convert, backed by real numbers and templates from our top-performing outbound campaigns this year. We’ll also share insights into building the best-performing sales team structure and highlight the most costly mistakes agencies make when expanding into new markets. Whether you're looking to sharpen your offer or scale with confidence, this session will give you the tools and clarity to grow smarter.