Closing Keynote
404: Trust Not Found – How to Debug Your Customer Experience
Tim Walters
Description
Description
In the era of customer centricity and "beg data" (not a typo), trust is indispensable for accessing the personal data the fuels competitive CX. But while everyone talks about trust, few if any appear to understand what trust is, how it works, and how to get more of it. This closing keynote will reveal these and other insights with the aid of Top Gun, Slovenian philosophers, zombies, and Clayton Christensen.
Speaker
Tim Walters
Founder @ Zero Theory
Marketer, analyst, advisor, and keynote speaker with 25 years of experience in WCM, CXM, data privacy, and trust. Formerly with Forrester Research and New York University.