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UX Track: Where Design Meets Impact

Since 2016, our UX track has been shaping digital professionals across Europe. Grow your UX skills with hands-on workshops led by experienced practitioners and connect with a community of UX designers, researchers and strategists.

UX 2025 Hero

Confirmed speakers and workshops - more to come!

Marija Milošević

Marija Milošević

Product & Growth Advisor @ Buildthat.tech & Ambassador @ Lovable

Marija will hold a half-day workshop  From Idea to Product, and Beyond and give a talk on Vibe Coding in the Wild

Rinaldo Ugrina

Rinaldo Ugrina

UX & Product Strategist @ Baymard Institute

Rinaldo will hold a half-day workshop on How to Drive Decisions and Influence Outcomes

Micaela Dixon

Micaela Dixon

Sr. Product Designer, AI & Growth @ Picsart

Micaela will hold a half-day workshop on AI Growth Design: Designing the first five minutes

Lorenzo Satta Chiris

Lorenzo Satta Chiris

Director @ Excode

Lorenzo will hold a hald-day workshop about Designing Human–AI Interactions: The UX/UI of the Future

Timetable

Wednesday, July 1st

20:00 - 21:00

Welcome drink

at the pool terrace of Hotel Ambasador

Thursday, July 2nd

8:30 - 10:00

Registration & coffee

9:45 - 10:00The shortest opening keynote ever
10:00 - 11:15

AI Growth Design: Designing the first five minute

Micaela Dixon
Micaela Dixon, Sr. Product Designer, AI & Growth @ Picsart
11:15 - 11:45Coffee break
11:45 - 13:00

AI Growth Design: Designing the first five minute

Micaela Dixon
Micaela Dixon, Sr. Product Designer, AI & Growth @ Picsart
13:00 - 14:15

Lunch 

at Hotel Ambasador restaurant

14:15 - 15:30

How to Drive Decisions and Influence Outcomes

Rinaldo Ugrina
Rinaldo Ugrina, UX & Product Strategist @ Baymard Institute
15:30 - 16:00Coffee break
16:00 - 17:15

How to Drive Decisions and Influence Outcomes

Rinaldo Ugrina
Rinaldo Ugrina, UX & Product Strategist @ Baymard Institute
19:30 - 21:30

Wine & pasta hangout

at Garden Grill "Hortenzija"

Friday, July 3rd

9:00 - 10:00

Coffee hangout

10:00 - 11:15

From Idea to Product, and Beyond

Marija Milošević
Marija Milošević, Product & Growth Advisor @ Buildthat.tech & Ambassador @ Lovable
11:15 - 11:45Coffee break
11:45 - 13:00

From Idea to Product, and Beyond

Marija Milošević
Marija Milošević, Product & Growth Advisor @ Buildthat.tech & Ambassador @ Lovable
13:00 - 14:15

Lunch 

at Hotel Ambasador restaurant

14:15 - 15:30

Designing Human–AI Interactions: The UX/UI of the Future

Lorenzo Satta Chiris
Lorenzo Satta Chiris, Director @ Excode
15:30 - 16:00Coffee break
16:00 - 17:15

Designing Human–AI Interactions: The UX/UI of the Future

Lorenzo Satta Chiris
Lorenzo Satta Chiris, Director @ Excode
19:30 - 21:30

Beer & BBQ hangout

at Garden Grill "Hortenzija"

Saturday, July 4th

9:00 - 10:00

Coffee hangout

10:00 - 11:15TBD
11:15 - 11:45Coffee break
11:45 - 13:00TBD
13:00 - 14:15

Lunch 

at Hotel Ambasador restaurant

14:15 - 15:30

3 Key Findings from Testing the World's Leading Checkout Flows

Rinaldo Ugrina
Rinaldo Ugrina, UX & Product Strategist @ Baymard Institute

 

Vibe Coding in the Wild

Marija Milošević
Marija Milošević, Product & Growth Advisor @ Buildthat.tech & Ambassador @ Lovable
15:30 - 16:00Coffee break
16:00 - 17:15KEYNOTE & CLOSING - TBD
19:30 - 23:30

Dinner & final party

at Yacht Club

Is this track right for you?

If you’re a UX professional with at least two years of experience and a drive to expand your skills, this track is for you. It’s also a great opportunity for digital professionals — designers, developers, product owners — who want to gain practical knowledge in user experience design and strategy.

What to expect

This track is dedicated to practical, workshop-driven learning. This year we will of course explore how to use AI in the UX field but also cover some evergreen topics which are always important. 

Previous User Experience topics and speakers we hosted

We’ve delivered actionable knowledge across diverse areas of UX, including:

  • User research
  • JTBD
  • Journey mapping
  • Design thinking
  • Selling UX
  • Inclusive design
  • AI & Creativity
  • Psychology in Design
Previous speakers on UX track

Paul Boag

Previous speakers on UX track

Kate Towsey

Previous speakers on UX track

Joe Leech

Previous speakers on UX track

Stephanie Troeth

Previous speakers on UX track

Jeremy Keith

Previous speakers on UX track

Chris How

Previous speakers on UX track

Flaminia Del Conte

Previous speakers on UX track

Noz Urbina

quote

The best workshops are driven by the energy of questions, discussions, and genuine connection, which you don’t get online.

Paul Boag

UX Consultant
quote

Web Summer Camp stands out as a truly international event, bringing together participants from diverse countries to share perspectives and ideas.

Vlatka Šipoš

Co-founder @ Resonate

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