UX Workshop
Duration: 4h
Bridging Theory and Practice: A Hands-On JTBD Workshop Experience
Vlatka Šipoš & Elvis Mehmedović
Description
A blend of theory and practice to enhance understanding of user-centered research methodology JTBD.
This workshop is about hands-on experience and practical application of the Jobs to Be Done methodology through simulated live interviews during the workshop.
We will dive deeper into how a product/service in focus is currently serving the job and where it might fall short, particularly focusing on opportunities for innovation that could address underserved needs with high potential.
The goal is to learn how to conduct the user interview, map all the steps of the ‘job’, identify the underserved need with the highest potential and prioritize identified underserved needs.
Speakers
Vlatka Šipoš
Co-founder @ Resonate
Seasoned professional with international experience in digital product development. Specialized in helping clients find their product-market fit and discover innovation opportunities through pragmatic research methodologies.
Elvis Mehmedović
Co-founder @ Resonate
Brings more than 15 years of experience in product design and design leadership with a background in psychology. Co-founder of Resonate, a company that specializes in user research and product design.