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UX Workshop Duration: 4h

Accelerating journey mapping with AI

Noz Urbina

This session will give you a low-tech overview of how the commonly available AI technologies work, and how they can be strategically applied in your experience and content design workflows.

When it comes to UX research, we're often faced with incomplete research, tight budgets, and the pressing need to validate concepts quickly. Effectively creating personas and journey maps under these constraints can be challenging. This session shares a unique and proven methodology that leverages AI to craft personas and journey maps - even from incomplete data - to accelerate your time to collaboration and productivity. We’ll look at how to use AI responsibly to avoid social harm and learn to be a better, more strategic bridge between human needs and machine capabilities.


  • Access to ChatGPT - ideally the pro version
  • Ability to access the sites and
Noz Urbina

Noz Urbina

Founder @ Urbina Consulting
Globally recognized omnichannel content strategist. Pioneer in experience mapping and adaptive content design for personalized, contextually relevant content for omnichannel experiences. Author of the book “Content Strategy: Connecting the dots between business, brand, and benefits”.

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