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The Unreliable Computer Revolution: Embracing the Double-Edged Sword of GenAI

Noz Urbina

Generative AI (GenAI) has turned our notion of computing on its head. Once the symbol of reliability, GenAI allows computers to be unpredictable creative engines. They're capable of generating text, images, audio, and code, but more stunning is how they can make disparate and broad conceptual and metaphorical connections, all without truly understanding anything about the input or their own output. 

In this session, we delve into the implications of this shift and explore how to harness the power of GenAI while mitigating its challenges. We'll discuss the importance of structured prompting, knowledge representation, and content optimization in reducing AI "hallucinations." Attendees will gain insights into integrating GenAI with more stable AI technologies and learn how to create AI-aligned workflows that promote collaboration between humans and machines. As we embark on this journey of taming these wacky digital artists, it's essential to remain open-minded and adaptable, embracing the intersection of creativity and unpredictability to unlock new possibilities in the digital landscape.

Noz Urbina

Noz Urbina

Founder @ Urbina Consulting
Globally recognized omnichannel content strategist. Pioneer in experience mapping and adaptive content design for personalized, contextually relevant content for omnichannel experiences. Author of the book “Content Strategy: Connecting the dots between business, brand, and benefits”.

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