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Talk + Discussion

The story of the brave preparing for the end of their careers

Ben Lee

Most of what Ben has learned to do over the last two decades will be redundant by the end of 2026.

His B2B team can see the writing on the wall. The question isn't whether AI will reshape B2B marketing, but how. And how fast?

Ben's 20-year career in journalism, PR, and marketing is coming to an end. But he's far from giving up; he's leading the shift.

He knows the best story always wins.

Ben's team is courageously leading their business in restructuring the way it operates and transitioning from a team of 'doers' to the business's leading thinkers.

They are training AI themselves to do what they do, so they can find time to 'think' about what they—and hundreds of thousands of other UK marketers—are going to do instead, when AI eats their jobs.

Ben will provide some detailed insights into what that means for their work on the ground in 2024 and how they're thinking about the role of marketers in 2026.

The story of how his team is joyfully preparing for the end of their careers.

Ben Lee

Ben Lee

Senior communcations manager @ Bidwells
Communications manager for a B2B real estate company based in Cambridge (UK). Bidwells is the leading advisor to the science and technology industry in the UK. Ben has been working with GenAI since late 2021, determined to focus on the art of the possible.

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