Lessons Learnt in Personalization

This talk is aimed to create a shared opportunity to learn, get inspiration, and discuss personalization based on implementing it in various digital projects. The focus will be on useful approaches that helped us lead the projects, the need to be backed by conceptual frameworks, and how the concept of digital maturity shapes the project. We will also look at blockers and ways to avoid them. We want to talk less about specific technologies and more about how people and teams can leverage personalization to create effortless and meaningful digital experiences.