Growing and Selling Your Business. How, When and Why

Nikola is a co-founder and director of 404, the leading Croatian PR and digital marketing agency as well as SHAPE, which specializes in development, design, and product management of digital products, websites and mobile apps. Active in business management, digital marketing, and communications since 2009, Nikola was also in charge of a successful merge process in which 404 was merged with MYTY group.

In this interview, Nikola will present his experience leading 404 through its successful merger. Topics we will cover include preparing and choosing the right time for the exit, key considerations to have in mind while choosing a partner, valuation and due diligence processes, and post-merger challenges. We will also touch upon the current situation in the industry and reflect on the exit alternatives that founders can consider.