Discovering Hidden Value in the Digital Economy: Branding Challenges in the Martech Space
Stipan Rimac
Description
This lecture aims to shed light on the concept of dark value, exploring its prevalence as a key driver of innovation in the digital economy. By examining examples of leading global brands, the intent of this presentation is to delve deeper into this critical but elusive aspect of modern business and hopefully equip attendees with insights that can reshape how we perceive and leverage the true power of innovation.
Speaker
Stipan Rimac
Trawelt, Croatia
An awarded brand consultant who has helped create strategies for more than 100 brands across more than 20 industries. He believes that brands should bring truth and clarity to consumers. Best brands evoke that gut feeling consumers just know they need to follow, and give them the confidence to do so.