Content Design - Understanding users
Nenad Vukušić
Description
This workshop will bridge UX and content, helping your team members in both fields to figure out:
- How users think, talk and act
- Explain what users want
- Visualize user journeys
- Organize content across channels to support their journey
- Understand how people read
- Structure information to match how people behave online,
The end goal is creating one piece of user-centered content or improving your current app or website content.
Speaker
Nenad Vukušić
God of Copy, Croatia
Copywriter/content strategist writing digital products since Norman Nielsen was shouting "USABILITY" at Flash sites. Spent 20+ years on sites that generate traffic, inform audiences and deliver good UX.